A Tradition of Giving
A Mission of Hope

What began as one act of kindness has grown into a community-wide movement of compassion and connection.

Where It All Began

On Christmas Eve 2005, Sergeant Bill Schultz responded to a 911 call from a mother who had no resources to provide Christmas for her children. He gathered toys, decorations, and groceries, creating a Christmas they’d never forget.

That moment of kindness sparked what would become Undercover Santa — officially founded in 2008 to bring hope to families in need.

Leadership Guided by Heart

Our Board of Directors brings together community leaders, business professionals, and first responders who share one goal: spreading hope.

Picture of PJ Piojda

PJ Piojda

President & Treasurer
PJ oversees the financial aspects of Undercover Santa, ensuring that every dollar raised goes directly to helping families in need. His careful planning and financial stewardship keep the charity growing year after year.

Picture of Rory Cooksey

Rory Cooksey

Vice President
A key leader in our efforts, Rory brings his dedication and creativity to organizing events and fundraising activities that keep Undercover Santa thriving year-round. Rory also oversees growth initiatives and partnerships.

Picture of Larry Schwarz

Larry Schwarz

Secretary
Larry ensures that our operations run smoothly, managing everything from communications to planning, and plays an integral role in the logistics behind our events.

Picture of Bill Schultz

Bill Schultz

Board Member
Chief of the Fort Lauderdale Police Department and the founder of Undercover Santa, Bill’s heart for the community is what started this entire initiative. His leadership and vision continue to guide our mission.

Picture of Brett Seibert

Brett Seibert

Board Member
Brett's commitment to helping others shines through in his hands-on work with Undercover Santa. From managing toy donations to volunteering at community events, Brett plays a vital role in making sure our efforts reach as many families as possible.

Get Involved

We welcome anyone who shares our passion for giving back to the community. Whether you want to donate toys, volunteer your time, or support us through sponsorship, there are countless ways to make a difference with Undercover Santa.
 

Join us in spreading holiday joy and ensuring that every child and family in Broward County feels the warmth of the season!

Together, we can make the season brighter for those in need!

Questions? Ideas? Let's Talk.

Since 2005, Undercover Santa has grown from one act of kindness into a community-wide movement — and that’s only possible because of people like you.

Whether you’re a business owner looking to give back, a volunteer ready to serve, or someone who wants to support our mission, we want to hear from you. Share what’s on your mind, and we’ll be in touch soon.

Together, we can continue spreading hope across Broward County.

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